Market-leading financial institution is looking for a Customer Engagement Manager (CEM) to drive
Customer engagement, loyalty and retention across its Consumer Division. Working with the wider marketing team, you will get involved in launching engagement activities to increase brand advocacy, reduce lapse rates and deliver growth in cross-sales across channels.
The successful candidate will focus on an Engagement Programme for Consumers – both existing and targeted, taking ownership for all post-sale material and using all customer touch-points to reinforce the brand and product. He or she will deliver retention activities focused on cool-offs and lapses and create recognition/loyalty schemes which add value to consumers.
Suitable candidates will have CRM, budgetary management, strategic marketing and branding expertise, along with proven ability to deliver effective strategies, whilst adhering to regulatory requirements. The ability to deal with senior Stakeholders and manage complex projects to tight deadlines is key. The role will suit a strong communicator and negotiator, able to work independently with a real focus on high-quality delivery. Fantastic opportunity to really shape the approach to CRM within the Group!