Global Financial Institution and leading credit card issuer seeks an experienced Digital Sales & Marketing professional with extensive experience of driving digital sales for Cards/Credit Cards to join their London office as a senior member of an expanding Global team. Experience will have been gained from a Global Retail Banking Product environment and must include a strong understanding of global card propositions as the job holder will act as an SME in this product space.
Supporting the development of Global Credit Card and Loans by driving digital acquisition, the successful incumbent will be instrumental in achieving the optimisation of the digital sales experience thereby ensuring the growth of Unsecured Lending in line with global strategy. The proportion of the Cards business acquired through digital channels varies considerably with a need to place more focus on this from a product perspective to ultimately drive revenues. The job holder will identify current digital sales penetration by market, set new targets and map sales funnels across markets and work closely with Digital Marketing to drive increased traffic to Cards pages.
Applicants for this pivotal role should demonstrate a wealth of experience within consumer financial services and a deep knowledge of market leading card capabilities and experience of Retail Banking ideally a large Bank environment. Strong Client and influencing skills, credibility and gravitas are essential